PRESS CONTACT: GRFX Production at or Shelby Hofer at
PushPush Announces Development of GRFX
Short Film and Global Team

Atlanta, GA, December 6, 2013 – As part of their mission and long history of providing distinctive opportunities to film and theater artists, PushPush Film and Theater is announcing several key updates to their upcoming film series project, GRFX. The series is being developed for film, T.V. and online platforms, and also for immersive experiences. GRFX follows the artistic struggle within a small, global publishing company, and is loosely based on the non-profit’s own artistic challenges since their inception in 1997. The series aims not only to tell an evolving story about modern creatives in a commercial market, but to become a digital, open-source hub for artists across multiple disciplines. The project development has received support from a Media Arts grant provided by the NEA.

GRFX is being developed in conjunction with Executive Producers Jennifer Warren and Nicholas Levis of BrandCinema. The director for the short film and first season of the series is William Wedig and the strategic consultant is Sub-Genre’s Brian Newman. BrandCinema is packaging the show for original digital network distribution and numerous sponsorship and branding opportunities. The series delves deep into the chaotic world of Dresher’s Publishing Company: a family-owned, international paper-and-ink publishing company facing obsolescence and an arduous transition into the 21st century. Following the death of Grandpa Dresher, a power struggle ensues between his grandson heirs: Cale, a young businessman at heart, concerned more with commerce than art, and Paul, the idealist, more focused on the integrity of art than adjusting to the fiscal demands of running a modern company. The series blends live action with moments of animation that add deeper perspective and help drive the narrative of the dramatic story. BrandCinema works with digital content creators to attach brands as strategic partners and co-producing sponsors. Founder Jennifer Warren has consulted for indie filmmakers in developing marketing and distribution plans for multi-platform releases. She has headed marketing departments at entertainment companies in London, New York and Los Angeles, and customized development reports for studio execs at Miramax and Warner Bros. She worked more directly with independent producers at Withoutabox, a division of IMDb. BrandCinema partner Nicholas Levis produced for JWT and BBDO. With over 400 productions under his belt, his experience has covered 48 states in the U.S. and a dozen other countries, including the U.K. and Canada. He has facilitated production partnerships around the globe and produced spots for companies such as Coca Cola, Trident, Israeli Lottery, Trojan, and Visa. Levis produced the 12-12-12 documentary currently in theaters, distributed by Weinstein Company. He is also a founder of Ovie Entertainment, which has developed and packaged independent films and documentaries such as Testimony, The Funeral Party and the award-winning cult favorite, Darkon. William Wedig is an American director who has created work for such brands as PBS, MTV, Sports Illustrated, People Magazine and Time Magazine. His work has been shown in theaters, on broadcast and cable television, and in festivals such as Sundance and the Toronto Film Festival. Recently, he directed 26 episodes of the live-action/animation show Team Toon for Cartoon Network. His last film, Forged, won Best Film at the 2010 HBO New York Latino film Festival and was released in theaters in 2011. His first feature, Rise of the Dead (his film school thesis), won the Colony Film Festival and was released on video and On Demand in 2007. PushPush is an Atlanta non-profit that develops distinctive opportunities for artists to explore new ideas and collaborate globally. Founded in 1997, PushPush has garnered numerous grants and awards for its collaborative work with hundreds of artists locally and internationally. The global team also includes Byron Speight, Animation Supervisor; Christoph Heuer, Key Illustrator; and Brian Newman, Strategy Consultant. The team now has many illustrators, animators and 3-D modelers worldwide. As GRFX grows, the aim is to focus on flat expansion open to an increasing number of artists and collaborators. The project includes a short film to introduce the series, 13 six-minute digital episodes (set to shoot in the spring of 2014), followed by a season of long-form episodes for digital networks. The first 13 episodes will also be available as a feature-length film. GRFX will be promoted through multiple facets of technology, and mobile content will be provided with exclusivity via branded applications. The series will offer distribution through several channels, including its main website, along with its own YouTube channel and Facebook hub. The dramatic struggle of a group of artists fighting to balance their creativity with commercial demands is ideal for modern audiences and networks wanting to delve deeper into rich, meaningful stories with room to grow. Pre-production started in November of 2013 for the short film set to shoot in Atlanta in February. The team has also newly launched an updated WebsiteFacebookpresence, and Twitter feed to provide relevant information and updates on the project as it grows. In the coming weeks, PushPush and BrandCinema will announce angel investors, locations and casting updates.

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